The second magazine that i chose to study eas the magazine "Rocksound". This magazine is also classed under the rock genre along with NME. Much like NME, Rocksound uses many devices such as font, colour, language and layout to draw in its readers. This magazine is diverse compared to the rest of the typical rock genre magazines. The colours of green yellow, clash with that of the modern colour scheme, which uses colours that are more usually associated with rock, such as black or red. This shows that this magazine is willing to break the mold of a stereotypical rock magazine, and start a new fresh trend.

Yet again the title of the magazine is located at the top of the page because the audience of this magazine reads left to right top to bottom so it is the first thing that they read. It is also the biggest font so yet again it grabs the readers attention. This draws us away from the articles at the very top of the page.
This magazine uses white writing on a black background to help make the main sells standout and grab our attention, this signifies the importance of these articles compared to others on the same page, as they are purposefully standing out. There is also another main sell cover part of the magazine name, this yet again signifies them breaking away from the more traditional magazines that they compete with, which subconsiously gives them there own unique defintition and identity. Yet this magazine does keep some sort of formality with the postioning and contrasting colours running along the left hand side of the magazine. It keeps a pattern of black yellow as far as colour scheme goes, and the layout of these sells is all in line and is easy on the eye.

The image used on the magazine is that of the band Muse. It is a traditional magazine cover picture, with them all looking directly at the camera, this shows the lack of emotion on the band's faces, so it doesn't distract us from the actual magazine. It also represents the type of people rockers are. They aren't portrayed as happy, smiley people, thus establishing it as a rock magazine. There are also smaller images on the front cover, that relate to other articles, this makes the magazine look busier, whick makes it look like its got more and better articles than that of rival magazines.

Here is the double page spread for this issue of NME. It consists of a page which is consumed by one picture and a caption, with the other a whole article on the band "TV on the Radio". The imagery on the left page of the double page spread connotes a rather serious article as each member of TVOTR have their arms crossed with none of the members smiling, David Sitek isn't even facing the camera which also suggests that he is reluctant to do the interview (which he ends up skipping), yet whilst you are under the impression that this picture gives you an insight into their lives and characteristics; the actual article gives off a very light-humoured and fun living side of TVOTR. The effect of this is so that the image doesn't sum up the whole article and makes the reader read it in order to get the real side of TVOTR, yet the article spends most of its time "bigging up" the"cosmic pop bazaar" as much as possibe and that is backed up in the image as they are trying to act cool, which is passed out in the article.

The language of the article is extremely informal with as more metaphors and similies than you could think of in order to establish it as an NME article. The pull quote located in the middle of the page ironically contradicts the caption on the other page which simple say "DAVE" yet the pull qoute here states "Unfortunately Mr Sitek won't be available today", this displays the unique style of writing that consists inside NME magazines. They don't need someone there to write about in order to mesmarise us with the labellings of "Genius". The use of rhetorical questions establishes a relationship with the readers and turns a report on a band into a coversation or re-cap with the readers, which helps them relate to the magazine more such as "was it something we didn't say". No one likes being told what and not to buy and who's hot and who's not, but by having a conversation with the reader it softens the inevietable truth that they are being told what to like. The use of informal language such as "wouldn't quite pick from a Thomas Cook brochure" simply solidifies the relationship between reader and magazine. The last thing an upper class multi millionaire sitting in his mansion endulging in caviar on some sort of fancy bread would want to read about is "Donkey Cum Junior". Yet this is the type of language that NME love to read, as long as it's crude and funny, thousands upon thousands, will indulge in the witty satirical views of the NME writers.

Both these pages strangely consist of different layouts, with the only thing remaining the same is the positioning of the page numbers that are located on the outer bottom corner of the pages, which draws similarities iwth the rest of the magazine and makes it seem more organized.

Contents Page.

Yet again the brand name of NME is located in the top left corner of the page and is still coloured red, which in turn establishes the magazine. The biggest font used in the contents is located at the top of the page and introduces what to expect "This week" this is almost used as a title to create an introduction to the contents and is therefore the first thing that you read.

The seperate sub catagories are used with white on black to make them stand out, it also makes it the reverse of the title which was black on white. As they are black boxes on a white background they stand out more and the bigger font means that they would be read before the information about the articles which are located directly under the sub-catagories. There is also the use of only one main picture on the contents page, which wierdly has nothing to do with the front cover. This allows readers more idea of what to expect in magazine (such as what articles there are.) The reason that this photo wouldn't be used on the front cover is because the person isn't looking directly at the camera. Yet the photo does consist of a lot of energy as it is an action in a live event, an event that a lot of the NME readers would have went to, Glastenbury. Yet NME use the word "Glasto" which only NME readers would relate thus aiming at its specific target audience.

The colour format is largely the same as that of the front cover, this keeps the format of NME the same in each issue and provides similarities with the cover in order to do so. Yet the layout of the contents seems to be more formal than that of the front cover due to the use of columns down the right hand side. There are many types of font and font size in the contents. This means that each different article is personalised and neither one of them looks the same. This represemts the diverse articles the NME publishes, which is what atracts the reader.

It is believed that on estimate 70% of magazines are brought on impulse, with the cover of these magazines making a 15% increase or decrease in the average sales per month. So it's important that i make my frontcover draw people in and that it is aimed at my target audience which is dominatly male in the ABC1 catagory.

This NME magazine is aimed at drawing in its readers by a use of devices such as, font, colour, language, layout and its main sells. The brand logo of NME is always located in the top left hand corner and is always used in the colour of red. This helps establish NME as a brand and is now known globally because of it. It is located in the top left hand corner due to the fact that readers read left to right top to bottom so that is automatically the first thing that they see.

The font of the magazine is mainly written in Sans Serif this includes the headings, subheadings and pull quotes. This is an informal, modern style of writing that further establishes the format of the magazine which is ibformal, thus giving us another idea of the target audince. They are going to be the modern everyday people. The size of each text also helps indicate what articles are the main sells, and how they value in the importance of the magazine. The bigger the font the more likely it is that they are the main flash or main sells.

NME usually consists of a black on white use of colour as is located in at the top and in the middle of this magazine. Yet the reverse of this typically used effect is also used with black writing on white background enabling the letters to stand out from the rest of the page. The association of colours also establishes the mood and theme of the magazine the colour of red is usually associated with hot or danger, in this case i feel that it connotes the rebellion of the normal black and white layout of newspapers and magazines. The blue also adds and element of coolness to the magazine and makes it look more sophisticated.

The language seems to be more informal with the use of aliteration in tears and triumphs trying to grab your attention. The use of meatphors such as "Desert Orgy" isn't exactly something that would be written formally, this again relates to the audience and the type of language they use.

The main image is that of Glasvegas. NME are using them as they are extremley successful at this moment in time. They've gone for very straight faces with a lack of smiling to connote because rocks not smily, which relates to the contexts of the magazine. Glasvegas are one of Britains most loved bands so this is a magazine soley aimed at the british public. The main flash is just an interview with Glasvegas just about their ups and downs. The information that is include includes price date, barcode and prices for other countries, all over informations lies within the contexts of the magazine. This issue only has 66 pages whereas others have around 90. and most of these pages consists of interviews.

I have chosen to base my magazine around the genre of indie rock. It is for that reason that I have chosen to analyse a magazine by NME. The New Musical Express concentrates on the rock genres of music. It has also been published weekly since March 1952, and in the 1970s became the best selling British music magazine. Therefore it would be a good idea to base my idea on the format of NME.

This is a general list of what the target audience of NME readers are in to. So in my magazine it may be an idea to include some of these products in my magazine. This page also includes facts about NME readers such as 69% of readers are male, so it would be recommended to aim the stories at the male audience. Also 96% of them use the internet for upto 19 hours a week. It is for this reason that i have drawn up an idea for my double paged spread on the different download sites, as it relates to the target audiences preferences. They also spend £159 on games consoles in the last year, which also adds another possible idea for my two page spread. NME readers are also classed in the ABC1 section of theSocio-economic classification as 65% of reeaders are classed there. This means that readers vary from high ranking professionals to "White collar" office workers. So the diction of this article can therefore be more intellectual.