It is believed that on estimate 70% of magazines are brought on impulse, with the cover of these magazines making a 15% increase or decrease in the average sales per month. So it's important that i make my frontcover draw people in and that it is aimed at my target audience which is dominatly male in the ABC1 catagory.

This NME magazine is aimed at drawing in its readers by a use of devices such as, font, colour, language, layout and its main sells. The brand logo of NME is always located in the top left hand corner and is always used in the colour of red. This helps establish NME as a brand and is now known globally because of it. It is located in the top left hand corner due to the fact that readers read left to right top to bottom so that is automatically the first thing that they see.

The font of the magazine is mainly written in Sans Serif this includes the headings, subheadings and pull quotes. This is an informal, modern style of writing that further establishes the format of the magazine which is ibformal, thus giving us another idea of the target audince. They are going to be the modern everyday people. The size of each text also helps indicate what articles are the main sells, and how they value in the importance of the magazine. The bigger the font the more likely it is that they are the main flash or main sells.

NME usually consists of a black on white use of colour as is located in at the top and in the middle of this magazine. Yet the reverse of this typically used effect is also used with black writing on white background enabling the letters to stand out from the rest of the page. The association of colours also establishes the mood and theme of the magazine the colour of red is usually associated with hot or danger, in this case i feel that it connotes the rebellion of the normal black and white layout of newspapers and magazines. The blue also adds and element of coolness to the magazine and makes it look more sophisticated.

The language seems to be more informal with the use of aliteration in tears and triumphs trying to grab your attention. The use of meatphors such as "Desert Orgy" isn't exactly something that would be written formally, this again relates to the audience and the type of language they use.

The main image is that of Glasvegas. NME are using them as they are extremley successful at this moment in time. They've gone for very straight faces with a lack of smiling to connote because rocks not smily, which relates to the contexts of the magazine. Glasvegas are one of Britains most loved bands so this is a magazine soley aimed at the british public. The main flash is just an interview with Glasvegas just about their ups and downs. The information that is include includes price date, barcode and prices for other countries, all over informations lies within the contexts of the magazine. This issue only has 66 pages whereas others have around 90. and most of these pages consists of interviews.