I have chosen to base my magazine around the genre of indie rock. It is for that reason that I have chosen to analyse a magazine by NME. The New Musical Express concentrates on the rock genres of music. It has also been published weekly since March 1952, and in the 1970s became the best selling British music magazine. Therefore it would be a good idea to base my idea on the format of NME.

This is a general list of what the target audience of NME readers are in to. So in my magazine it may be an idea to include some of these products in my magazine. This page also includes facts about NME readers such as 69% of readers are male, so it would be recommended to aim the stories at the male audience. Also 96% of them use the internet for upto 19 hours a week. It is for this reason that i have drawn up an idea for my double paged spread on the different download sites, as it relates to the target audiences preferences. They also spend £159 on games consoles in the last year, which also adds another possible idea for my two page spread. NME readers are also classed in the ABC1 section of theSocio-economic classification as 65% of reeaders are classed there. This means that readers vary from high ranking professionals to "White collar" office workers. So the diction of this article can therefore be more intellectual.